Danny Olson
Creative + Strategy + Media
“A great writer has all four. But you can still be a good writer with only one and two — they’re the most important”
I try every day to at least be a nut and a moron.
Danny Olson
There is an author named Susan Sontag who wrote that to be a good writer (and I would argue, a great anything), you need to be four people: The Nut, The Moron, The Stylist and The Critic.
“A great writer has all four. But you can still be a good writer with only one and two — they’re the most important”
I try every day to at least be a nut and a moron.
About
Dough for Doinks DiGiorno
When DiGiorno told us they want to own share of voice around the Super Bowl because the Big Game is, well, the Super Bowl of pizza-eating, we make a bet with America: Free Dough for a Doink (AKA, if any kick on Super Bowl Sunday hits (or doinks) the upright, everyone qualifies for a free pizza).
More than 350 media outlets covered it, Kansas City delivered the Doink, and more than 50K people signed up for a sweepstakes to get their free pie. Morning Consult data tells us it raised purchase intent by 13%. As for share of voice? NFL sponsor Little Caesar’s was left eating our crust … er, dust.