Danny Olson
Creative + Strategy + Media
“A great writer has all four. But you can still be a good writer with only one and two — they’re the most important”
I try every day to at least be a nut and a moron.
Danny Olson
There is an author named Susan Sontag who wrote that to be a good writer (and I would argue, a great anything), you need to be four people: The Nut, The Moron, The Stylist and The Critic.
“A great writer has all four. But you can still be a good writer with only one and two — they’re the most important”
I try every day to at least be a nut and a moron.
About
The Strongest Fans in Baseball Chevrolet
With the launch of the strongest, most advanced Silverado ever, we needed to create something totally out of left field to continue to build the storied relationship. Introducing the strongest, most advanced crowd meter ever. Playing off of the well-known crowd meter at stadiums that gauge how loud fans are, we created a social media campaign that used hashtag data in a new way. In collaboration with MLB and its teams, we tallied fans using official team hashtags to determine who had the strongest fans in baseball. Overall, our posts received over 1.2 million organic impressions.
Awards
Associated with Weber Shandwick, in collaboration with MLB
- 12/2019: The D Show (Adcraft Detroit) – Shortlist: Digital