DANNY OLSON

danielklineolson@gmail.com 

Experience 

Weber Shandwick

Executive Vice President, Integrated Media Strategy / 2011 - 2021; 2022 -

• I am currently responsible for teams focused on integrated media strategy and creative ideation and execution, including mapping, growing and allocating talent, supporting key learning and development initiatives, and more

• Extensive experience with establishing a vision for creative strategy and execution focused on earning attention with a culture-first view of audience interest and engagement to accomplish our clients’ goals

• Advanced key integrated assignments that combine eCommerce, digital experience, retail partnerships and influencer engagement

• Built a modern audience development and measurement framework for GM to shift away from broad marketing personas in favor of cohorts of audiences that are defined by hobbies, interests and lifestyles

• Experience leading global teams of multiple forms, including leading strategy and implementation for Chevrolet across markets in Canada, Central and South America, APAC and MEO

• Created agency-wide Media Genius program that focused on building relationships with key emerging platforms to boost understanding of integrated media and further innovative work; after four years, the group now boasts more than 800 members

• Experience includes extensive retail, CPG, health and corporate clients

  
  

  VMLY&R

  Managing Director, Ford Motor Company / 2021 - 2022

  Responsible for leading a team of 25 that supported the global Ford enterprise in social, including Marketing and Comms, Tier 3 and Dealer, Executive and Employee social, Commercial Vehicles and more.

• Primary focus on developing breakthrough social creative and narratives that challenge outdated opinions of the Ford brand and position the company as a leader in electrification

• Key focus on integrated across marketing, communications, policy and media teams to create comprehensive paid/owned/earned campaigns

  
  

  Carmichael Lynch

  Digital Media Specialist / 2010 – 2011

  Platform strategy lead for the agency’s suite of clients, including Jack Link’s Beef Jerky, SUPERVALU, Sherwin Williams, Kryptonite, American Standard, and Jennie-O Turkey.

  
  

  SUPERVALU

  Marketing Associate / 2009 – 2010

  Supported both marketing and communications functions at both a corporate and brand level for SUPERVALU.

• Built media relations plans around key product and trend announcements, including writing and editing releases and engaging in media relations activity

• Managed internal and external social media platforms for the company and its brands

• Responsible for writing and editing the 2009 Corporate Social Responsibility report

Cleveland Cavaliers

Account Executive / 2008 – 2009

Responsible for implementing business and promotion plans developed by marketing and sales departments, which also included selling ticket plans and managing client relationships.

Oscar Mayer

“Hotdogger” / 2007 – 2008

One of 12 mobile marketing spokespeople (of pool of 1200) selected to drive the Oscar Mayer Wienermobile. Activated global marketing initiatives in local markets, including sales and media relations engagement.

Awards and Acknowledgements

Cannes Lions (Shortlist: Creative Strategy / Products & Services 2021, Shortlist: Creative Strategy / Brand Strategy 2021)

Clio Awards (Bronze Winner: Branded Entertainment & Content/Partnerships 2021)

One Show (Integrated Brand Transformation, Creative Effectiveness, Innovation, Branding Campaign, Sustainable Development Pencil, Green Pencil 2021)

Shorty Awards (Influencer and Celebrity Brand Partnership 2022, Industry: Auto 2021/2022, Content & Media: Video 2021, Strategy & Engagement 2021, Video by Platform: IG Stories 2020/2021, Design: Graphics 2020, Best use of Facebook 2019)

Webby Awards (Brand Content 2023, Best Launch 2023, Best Influencer Endorsement 2022, Category: Food/Beverage 2022, Integrated Campaign 2022, Best Festival or Conference 2021, Best Use of Social Video 2021)

MMA Smarties (Social Video, Mobile Video 2020)

PR News (Digital Communications Professional of the Year, Rising Star 2014)

MN Ad Federation (32 Under 32 2014)

Skills Summary

Digital marketing: Proficiency in various digital marketing channels and platforms such as social media, email marketing, content marketing, search engine optimization (SEO), search engine marketing (SEM), and online advertising; Data analysis: Ability to analyze marketing data using tools like Google Analytics or other marketing analytics platforms to derive insights and make data-driven decisions; Content creation: Skill in creating compelling and engaging content across different formats, including written, visual, and multimedia content; Social media management: Knowledge of managing and optimizing social media accounts, creating social media strategies, and leveraging social media for brand building and engagement; Branding and positioning: Understanding of brand management principles, including brand strategy, brand positioning, and brand identity development; Market research: Proficiency in using market research to identify target audiences, analyze competitors, and uncover market trends and opportunities; Strategic thinking: Capacity to think strategically and develop comprehensive marketing plans aligned with business goals and objectives; Communication and storytelling: Strong communication skills to effectively convey marketing messages and create compelling brand narratives, including experience with corporate, public affairs and PR campaigns; Collaboration: Ability to work collaboratively with cross-functional teams, including designers, developers, sales, product teams and more, to execute integrated marketing campaigns.

Education

Bachelor’ s of Journalism/University of Missouri 

Honor’s College graduate; German and Sociology minors