Danny Olson
Creative + Strategy + Media
“A great writer has all four. But you can still be a good writer with only one and two — they’re the most important”
I try every day to at least be a nut and a moron.
Danny Olson
There is an author named Susan Sontag who wrote that to be a good writer (and I would argue, a great anything), you need to be four people: The Nut, The Moron, The Stylist and The Critic.
“A great writer has all four. But you can still be a good writer with only one and two — they’re the most important”
I try every day to at least be a nut and a moron.
About
Exhibit Zero General Motors
The future viability of General Motors lies in its ability to be taken seriously as a tech-forward company committed to an all-electric future. This work has required bespoke approaches to a variety of important stakeholder audiences, including industry leaders and investors, dealers (who have been skeptical of EV adoption), and consumers.
To bring General Motor's bold commitment to the future mobility to life, we designed and executed “Exhibit Zero” at CES, a virtual showcase demonstrating the company’s leadership to achieve mass adoption of electric vehicles with GM’s Chairman and CEO Mary Barra delivering the opening-day keynote.
To drive maximum impact in the first-ever all-virtual CES, Mary’s keynote served as the centerpiece of Exhibit Zero – a virtual brand showcase designed to engage and educate a diverse range of stakeholders. Weber Shandwick led strategy and narrative framework development for Mary’s keynote, and partnered with our Global Intelligence unit to identify and present insights about how to drive impact at this crowded event. Analysts called GM’s performance one of the best turnarounds in business history and GM was declared best of CES by Wired, The Economist, Elektrek, Axios and Fox Business among others.
More than 2,490 articles and 2,891 broadcast clips resulted from GM’s appearance. Most notably, we drove business impact: GM’s share price rose 14% during the week of CES and 28% over the course of January and it has since continued to rise to its highest levels since the re-listing in 2010.