Danny Olson
Creative + Strategy + Media
“A great writer has all four. But you can still be a good writer with only one and two — they’re the most important”
I try every day to at least be a nut and a moron.
Danny Olson
There is an author named Susan Sontag who wrote that to be a good writer (and I would argue, a great anything), you need to be four people: The Nut, The Moron, The Stylist and The Critic.
“A great writer has all four. But you can still be a good writer with only one and two — they’re the most important”
I try every day to at least be a nut and a moron.
About
Hot Pockets Shorts Hot Pockets
If you know a teen boy, chances are you also know about their devotion to two things: delicious, easily accessible snacks and wearing shorts all winter long.
So when Hot Pockets challenged us to keep them top of mind with their target of teenage boys and young men, we delivered the seasons most unexpectedly hot new fashion item: Hot Pockets shorts, complete with a literal hot pocket to keep their on-the-go snacks hot-and-ready when a craving hit.