Danny Olson

Creative + Strategy + Media


There is an author named Susan Sontag who wrote that to be a good writer (and I would argue, a great anything), you need to be four people: The Nut, The Moron, The Stylist and The Critic.

“A great writer has all four. But you can still be a good writer with only one and two — they’re the most important”

I try every day to at least be a nut and a moron.

About ++

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Work Samples ++

  1. GM “Exhibit Zero”
  2. “No Way, Norway”
  3. My Chevy Truck
  4. Trailblazing the Feed
  5. Corvette + Animal Crossing
  6. Chevy, Player One
  7. The Strongest Fans in Baseball
  8. Chevy x LEGO
  9. Apple Pie Hot Dog
  10. It’s Time to Let Go
  11. Hot Pockets Shorts
  12. Dough for Doinks
  13. Cry Pie


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Trailblazing the Feed Chevrolet




When asked to launch the All-New Chevy Trailblazer, we knew we had a vehicle that was great for urban and rural adventures. Combine this with a target audience that loves to share their experiences on social media, the result, a series of platform-specific videos showing a Trailblazer blazing its own trail through social media feeds. Content was tailored for two unique trims (ACTIV=off-road/adventure, RS=city/sporty) using an overhead view to highlight its two-tone styling with custom executions created for Instagram, Instagram Stories, Twitter and Pinterest; even incorporating the trendy dark mode for RS and light mode for ACTIV.
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