Danny Olson

Creative + Strategy + Media


There is an author named Susan Sontag who wrote that to be a good writer (and I would argue, a great anything), you need to be four people: The Nut, The Moron, The Stylist and The Critic.

“A great writer has all four. But you can still be a good writer with only one and two — they’re the most important”

I try every day to at least be a nut and a moron.

About ++

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Work Samples ++

  1. GM “Exhibit Zero”
  2. “No Way, Norway”
  3. My Chevy Truck
  4. Trailblazing the Feed
  5. Corvette + Animal Crossing
  6. Chevy, Player One
  7. The Strongest Fans in Baseball
  8. Chevy x LEGO
  9. Apple Pie Hot Dog
  10. It’s Time to Let Go
  11. Hot Pockets Shorts
  12. Dough for Doinks
  13. Cry Pie


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It’s Time to Let Go Cadillac




The 2021 Cadillac Escalade was rolling out the enhanced version of Super Cruise, the most extensive update to the hands-free technology since its introduction. We had learned from a study that 85 percent of people who tried Super Cruise said they wanted it in their next vehicle. The challenge then was to convince luxury buyers to simply try driving hands-free with Super Cruise. That’s asking for a lot of trust in a technology that goes against one of the cardinal rules of driving to always keep your hands on the wheel. So, our idea was to showcase some of America’s favorite celebrities taking a leap by driving hands-free in hopes that viewers would be more inspired to follow suit. 

Highlights:
  • Over 101 million impressions
  • Over 62 million views on YouTube
  • 5 Million+ Estimated Earned Reach (150+ Broadcast Clips, 150+ Online Stories)
  • Increased Favorability of Super Cruise by 2%
  • 109 Unique Pieces of Content

Beyond the numbers, the objective was really met in the penetration of non-automotive, pop-culture outlets that covered our story. Places like Dujour and ExtraTV, that focus mainly on celebrity gossip, fashion and trends were suddenly talking about Cadillac and Super Cruise, which is exactly what we set out to do.

Awards:
Associated with Weber Shandwick